I love making anything that informs or entertains an audience. And I love it most when it does both.
At my core, I’m a storyteller. By trade, I’m a content strategist and creative lead. I take the training, product stories, and big company changes people can roll their eyes at, and turn them into something audiences actually enjoy, remember, and act on.
LoveThat / Learning & development
Episode four of a training series for frontline employees across industries. Built on Marcus Buckingham’s research, and made to land with the people actually doing the work.
wRiTer / AniMaToR / vOiceoVEr
ADP / Internal communications
Dense, compliance-driven pay policy, told in an intentionally disarming way. It became ADP’s most-watched, highest-rated internal video ever, and was reused for three straight review cycles.
ConCept / ScRipT / VoiCeOvEr / PuPpEtEeR / moTiOn GrApHics
ADP StandOut / Product marketing
Marketing built to get people to take the StandOut assessment: what it reveals about you, and how it helps you work better with the people around you.
WriTer / AniMaToR / voicEoveR
ADP StandOut / Client testimonial
Shot at Wellmark for StandOut’s marketing: real proof for prospective clients, in a customer’s own words. On brief, on brand, and built on interviews that felt like conversations.
DirEctOr / IntErViEwEr / editOR
TMBC / Talent development
The teaser for Equipped, a career development series built to do two jobs: engage ADP associates, and sell to clients as a product.
ConCEpt / WriTer / AniMaToR / DirEctOr
Spilled Milk / Feature documentary
An award-winning feature about my friend’s life with sickle cell disease. Taught at Emory, and screened at Duke, Columbia, and the CDC.
WriTer / eXeCutiVe pRodUcER / DirEctOr / editOR / AniMaToR / VoiCeOvEr
Visit the film ↗How I work
I’m always looking for the balance between efficiency and process, without losing the heart of what I’m making. If there’s a better way to get there, that’s the way I want to go. Still, for me, every project starts with a sketch. You have to feel an idea before you build it.
“We need a video” is rarely the whole story. I start with what people actually need to understand, remember, or do.
Scribbles, thumbnails, rough storyboards, and bad first drafts. Messy, sure. But that’s often how you find the best way forward.
I do my best work as a partner, with early in-the-room access. I love to dig into the subject with the experts until I can teach it, then find the story that makes it stick.
The right medium for the idea, and the smartest way to make it. Sometimes that means working with AI, but never outsourcing to it. I’m all for fast, just not at the expense of what makes it worth watching.
Writing, directing, filming, illustrating, animating, editing, even voicing: I’ve done plenty of it hands-on, so I know what each part takes. That’s what I bring to a team. I help talented people do their best work, and keep everyone pointed at the same outcome.
